Do you have products like clothes, home furnishings, accessories, bags, jewellery etc. and you are finding it difficult to sell? Have you tried your hand at digital marketing and yet did not get the desired result?
You are not alone. It is a typical problem you as a brand owner will face most often. In many instances, you are a creative mind who has poured your heart into an innovative idea and made a product but may not have considered the market and the buyer. You are trying your hand at marketing with unstructured strategies, thereby restricting your efforts and results. You have many plans, but not all of them are useful.
To resolve these familiar problems, you should consider gaining in-depth marketing knowledge. You need to understand the importance of both traditional and digital marketing (not only social media marketing) for your product. Identify the target audience and define the appropriate place and pricing to sell your products effectively. Either you become well versed with marketing and business knowledge, or you seek help from a professional marketer to do it all for you.
Is Creative Marketing Required?
Yes, Creative Marketing will display the designer's creation to whole-sellers, retailers and finally, consumers. It will not only take your brand to people but also connects them emotionally with your product. The results will depend on the well-prepared strategy and execution of an efficient marketing plan that makes your design accessible and desired.
Creation is designing a product, but it also puts across the point of view of the designer and the message you want to give through your creativity. Marketing plays a vital role in conveying your story to the audience, resulting in gaining their trust and loyalty towards your brand.
Before creating the product and designing a marketing strategy, it is essential to know your target audience. What is the requirement of such products? Why will they consider your creation when many similar items are available in the market. Would your audience miss your products if you stop selling?
How will you decide the medium for advertising?
The most challenging aspect is the product display. Where and how your target audience will find your product? Which medium is suitable - Traditional or Digital?
As a brand, you can combine both the mediums for effective marketing. Still, more emphasis is on digital in the present times. The youth most desire fashion clothing and accessories, and they spend their maximum time on digital mediums. You can target them on social platforms, search engines and through google and social display ads. Influencer marketing can be another great way to encourage them to buy your products. Traditional mediums like TV, Radio, Magazines and Hoarding can also be beneficial.
Understanding the Process.
Once you decide on the medium (in your case, digital is the primary marketing medium), then it is essential to make a funnel to break down the process.
Before starting the process, ask these questions. What are you going to present in front of the audience? How will you draw their attention? Do they trust you and your brand, and are they transacting? Last but not least, what are they talking about you and your creation after the transaction? Are they advocating?
Start with niche selection followed by content creation in the form of text, graphics or videos. Style Guides are also a necessary piece of content for a creative brand.
Search Engine Optimisation (SEO), Social Media, Display Ads and Retargeting ads are the tools to grab buyers attention. Complement this process with excellent communication skills, relevant audience personas and a good strategy.
Building trust with buyers using marketing tactics is an advantage that makes them future advocates. Automated email marketing and Influencer marketing are such practices that are urging buyers to transact along with trust-building.
Once a potential customer becomes your buyer, then maintaining and nurturing them is very important. Regular feedback, reviews and after-sales services will make them your loyal fans.
(To understand the process in detail, please check out - How to Get More Results from the Process of Digital Marketing? )
How will you benefit from Integrated Digital Marketing?
People love stories, and compelling stories make no room for doubts. Integrated communication efforts make great tales and boost the chances of getting noticed at every buyer stage to make them become brand advocates.
Integrating all digital mediums comprises an emotion that is easy to distinguish at all channels. Create one power-packed bundle from the strategy that has blended all the efforts of effective marketing. Creating a uniform image for buyers to enjoy the journey, you should create a well-integrated, structured and adequately defined marketing plan. Each process should complement the other. Develop a method to unite different digital channels for making a great experience to your audiences.
How will Personal Brand help you in acquiring mass trust?
While promoting your brand, it is essential to project yourself as an established designer, who has adequate knowledge about product creation and the respective industry. People would like to interact with you and relate to your emotions behind creating the product they love. Here, you are pitching yourself as a Personal Brand.
To become a personal brand, you have to follow a path from learning about the intricacies of designing to working or practising those learnings either for self or others. It is essential to write about your experience as a whole about each process. Consult for other brands and budding talents in your industry to gain exposure and clarity over the subjects and eventually become a mentor or a celebrity/influencer to gain mass trust.
Your Personal Brand will become a powerful force for your product brand. It will create a strong position in the industry irrespective of massive competition. Since learning never ends, personal branding follows the circular path of updating and educating yourself and others.
Final Consideration
Now, you know how to get market attention? Which marketing tactics will work for you to get better results? A well-structured marketing plan is in place and working towards effective integration of the different digital channels. You are also well pitching yourself as a personal brand. But in addition to these efforts, it is most important to create a niche for your brand.
Develop excellent communication skills to present your thought process powerfully. Understand the target market segment and entice the customers with your significant digital presence, and you will undoubtedly get desired results.
So, as a creative brand owner, get geared or reach out and get help from a professional to aid the process of marketing. Equip your brand with powerful marketing resources and excel to become the leader.
Information Reference - Digital Deepak
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